Our mission is to unlock the creative potential of people and businesses through innovation.  


our story

Shelli and Fiona met while judging the 2013 EFFIE Canada Awards (formerly CASSIES awards) and quickly bonded over their shared passion for innovation. They realized that their complementary skills and experience – Shelli’s consulting and agency background combined with Fiona’s entirely client-side one – could address a gap in the agency world. And so, they set out to build an innovation agency that would bring the perfect combination of business-mindedness and creative thinking to the types of challenges that big companies face every day, and become a magnet for top talent from both the agency and client-side world.

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our values

We bring passionate energy to everything we do.

We are committed to excellence.

We embrace humility