Our mission is to unlock the creative potential of people and businesses through innovation.  

 

our story

Shelli and Fiona met while judging the 2013 EFFIE Canada Awards (formerly CASSIES awards) and quickly bonded over their shared passion for innovation. They realized that their complementary skills and experience – Shelli’s consulting and agency background combined with Fiona’s entirely client-side one – could address a gap in the agency world. And so, they set out to build an innovation agency that would bring the perfect combination of business-mindedness and creative thinking to the types of challenges that big companies face every day, and become a magnet for top talent from both the agency and client-side world.

 
 
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The Idea Suite’s values

For us, energy is all about bringing enthusiasm, warmth and openness to every interaction and experience, alongside passion, optimism, and resilience. We believe that this has the power to make great things happen, and to empower others to be the best versions of themselves.

We believe that humility is, at its heart, a matter of constantly listening and learning, of helping others when they need support, and of never being afraid to ask for help in return. It is seeing the opportunity to grow from challenges and failure, and the opportunity to get ever better from success.

To us, integrity is a matter of honesty, respect, and responsibility, and of doing the right thing, both for the people we work alongside, and the world beyond our doors. It means that our word is our bond, that we always deliver what we promise, and that we always live up to the trust those we work with place in us.

We believe that ownership is about the drive and determination to get things done, take responsibility, and to do so with enthusiasm, positivity, and an open mind. Beyond that, it is also the art of the possible – transforming resourcefulness and grit into tangible, productive outcomes, and always striving for efficiency in our approach.

Our team’s commitment to a growth mindset comes with a passionate belief that exceptional results are developed through effort, learning and persistence. We see everything that we do and encounter as an opportunity for growth and the development of new skills and ideas. We are determined to lean in, pivot and raise every bar.