The Idea Suite is a full-service strategic market research agency with global capabilities and an in-house focus group facility in Toronto.

What’s different about our Insight Programs?

Better & deeper conversations
We create thoughtful discussion guides that use a wide variety of projective exercises and multiple creative techniques to get under your customer’s skin and effectively close the say-do gap.

Only the right customers
We are obsessive about screening and pre-interviewing every single one of our respondents – we make sure that they’re on brief, creative and articulate, and truly representative of the target customer.

Moderating for outcomes
We are practitioners who are also exceptional researchers.  That means we know the right questions to ask, where and how to probe, and how to synthesize the learning into actionable insights, to achieve the useful business outcomes you need.


 Our Expert Team

With expert recruiters, an in-house team and global network of experienced moderators and a full-service research facility in Toronto, we are able to offer you a truly bespoke research experience from start to finish. We design and lead best-in-class qualitative research programs and then translate that learning into business-driving strategies and actions. 

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Our Offerings

Whether as part of a full package, or as individual offerings, we can provide spec and screener preparation, recruiting, expert moderation, reporting, recording and streaming services. We use best-in-class qualitative, ethnographic and creative techniques to uncover rich, actionable insights. Some of our most popular offerings include in-home ethnographies, video ethnographies, shop-alongs, and traditional focus groups.

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Our Space

With a multi-room facility and a wide range of possible layouts, we work with you to create the perfect space for your research. With a comfortable viewing room, a fully equipped kitchen and a hosted reception, your experience is customizable from beginning to end.


Our Location

Our creative venue and focus group facility is located in the heart of midtown Toronto just east of Yonge Street and Eglinton Avenue (745 Mount Pleasant Road, Suite 303) with several nearby indoor/outdoor parking options, and a wide range of restaurants and catering options available for every taste and budget.

How to Get in Touch

Want to know more about our strategic market research services, or to book our space? Contact us below:

+1 (647) 350-4332