We are a boutique agency that unlocks the creative potential of people and businesses through innovation.


what we do

We work with our clients to create irresistible, insight-led new products, brands, services and experiences that transform growth and shift culture. 

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about us

Our experienced, high-energy team understands what it takes to drive real-world commercial success, having led close to 500 innovation and research projects across multiple geographies.

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the idea suite difference

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rigorous alignment up front

We invest time and focus up front, working with the team to identify and align project vision, objectives, success metrics and expected outcomes as well as business constraints that must be factored into our solutions.

real world at heart

We deliver desirable, feasible and viable commercial ideas through real world project definition, real world customer empathy and immersion, and rapid prototyping through to consumer and business iteration.

energy and behaviours to drive success

Less than 50% of innovation success can be explained by process.  The rest is persistence, energy, knowing when to push boundaries and bringing a cross-functional team and stakeholders together to deliver breakthrough results.


what our clients say

The Idea Suite are terrific partners who have provided my team with innovative and meaningful solutions that have moved the needle for our organization. Their passion for the customer, pragmatic approach and ability to see programs through from time of initial engagement to program execution is what makes them stand out from other service providers in this space.
— Ian White, VP Strategic Marketing, Parkland Fuel Corporation
The Idea Suite is my go-to innovation ideation partner. I have worked with them for many years to deliver new exciting ideas that not only test well in research but have performed well in market with consumers! Working with The Idea Suite team and especially Shelli and Fiona is always an energizing and rewarding experience where we develop key consumer insights, category insights all the way through to concepts that address our business issues and growth opportunities as part of our Innovation pipeline process.
— Jennifer Coombe, Director of Innovation and New Business Development, Catelli Foods Corporation

Innovation specialists may be an understatement for these incredible women – they are more like marketing doctors! Years of experience within various industries (both B2B and B2C) combined with profound knowledge of the most current and upcoming business practices allows this team to provide both tangible and theoretical examples and strategies to get your brain working and your heart inspired. Each individual at The Idea Suite is empowering and hardworking – their business success comes from truly valuing their customers as partners and becoming a dedicated member of each team they work with. I can promise you that their concrete, robust deliverables will fuel your team to cross any finish line with vigor.
— Megan Clarke, Brand Manager, MIP Inc.

our clients

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mondelez.png
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Starbucks.png
scotia.png
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parkland.png
molson coors.png
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conagra.png
CIBC.png
kraftheinz.png
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Scotiabank.png
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visa.png
parmalat.png
michelles.png
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Wynford Logo.png
trident.png
oreo.png
halls.png
catelli.png
mcdonalds.png
nestle.png
proximo.png
TH foods.png
Tims.png
genwellproject.png
nwmo.png
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