We have a proven track record of success, consistently achieving above average quantitative concept scores, exceeding corporate benchmarks, and receiving outstanding client feedback.


our clients

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what our clients say

Having worked with The Idea Suite on numerous projects, I can say with confidence that they are top tier business partners! They are extremely smart, strategic, and passionate about innovation. They put their full hearts and souls into every project, to ensure the outcome exceeds expectations. Together we have developed high scoring new product ideas and had a lot of fun along the way!
— Innovations Insight Lead, Global CPG company
Working with The Idea Suite and their team has been one of the best decisions we ever made. Their knowledge, enthusiasm, flexibility and professionalism make their input invaluable. We have used them to help us in many aspects of our business, including innovation, and they always managed to exceed our expectations! I have recommended their services to many colleagues since we started working with The Idea Suite’s team. They are one of a kind.
— Gabriel Boardman, VP Marketing, MIP Inc.
I’ve had the pleasure to work with Shelli & Fiona on multiple initiatives, and my experience has been consistently great. They are fully invested partners who work alongside you to efficiently and effectively develop innovation ideas rooted in consumer insight & brand strategy. I’d highly recommend them!
— Associate Director, Breakthrough Innovation, Global CPG Company
I cannot thank you two enough. You are amazing partners. I want you to know that we really recognize your 150% effort in each and every project and deliverable that you are involved with. Your quality of work and dedication is really noticed!
— Senior Director of Innovation
Shelli and Fiona are fantastic at what they do. They deliver high quality work from the process to output! I would highly recommend them anytime!
— Director, Consumer Insights
The Idea Suite are terrific partners who have provided my team with innovative and meaningful solutions that have moved the needle for our organization. Their passion for the customer, pragmatic approach and ability to see programs through from time of initial engagement to program execution is what makes them stand out from other service providers in this space.
— Ian White, VP Strategic Marketing, Parkland Fuel Corporation
The Idea Suite is my go-to innovation ideation partner and I have worked with them for many years to deliver new exciting ideas that not only test well in research but have performed well in market with consumers! Working with The Idea Suite team and especially Shelli and Fiona is always an energizing and rewarding experience where we develop key consumer insights, category insights all the way through to concepts that address our business issues and growth opportunities as part of our Innovation pipeline process.
— Jennifer Coombe, Director of Innovation and New Business Development, Catelli Foods Corporation
Innovation specialists may be an understatement for these incredible women – they are more like marketing doctors! Years of experience within various industries (both B2B and B2C) combined with profound knowledge of the most current and upcoming business practices allows this team to provide both tangible and theoretical examples and strategies to get your brain working and your heart inspired. Each individual at The Idea Suite is empowering and hardworking – their business success comes from truly valuing their customers as partners and becoming a dedicated member of each team they work with. I can promise you that their concrete, robust deliverables will fuel your team to cross any finish line with vigour.
— Megan Clarke, Brand Manager, MIP Inc.