shelli Shelli Baltman
President and Founding Partner

  • INSEAD MBA Program
  • McKinsey & Co, London, UK
  • ?What If! Innovation, London, UK, Managing Director
  • ?What If! Innovation, NYC, USA, Business & Client Development Leader
  • Innovation Division, Hotspex, Founder & President
fiona Fiona Stevenson
President and Founding Partner

  • Procter & Gamble Canada –  Brand management leadership roles on 6 multi-brand portfolios worth up to $400 Million in sales, across beauty care, health care, and household needs
  • Procter & Gamble European HQ – Led innovation design for Europe, the Middle East, Africa, Japan and NA
alex Alex Glover
Innovation Director

  • Procter & Gamble – Industry award winning Shopper Marketing leader on top Drug, Club and Mass retailer teams.
  • Procter & Gamble – Brand management leadership roles in health care overseeing $300 Million in sales.
  • Queen’s University MBA
jenna Jenna Valera
Innovation Manager

  • Senior Designer and Project Manager – Square Footage Inc.
  • Senior Producer, Innovation Division – Hotspex
  • Interior Design Degree and Bachelor in Arts and Science