innovation programs

Working with our clients to create irresistible, insight-led new products, brands, services and experiences that transform their growth and shift their culture.  We work with business teams from opportunity spotting to the creation of finished, testable concepts. We have a

consumer & shopper insight

We always begin with the end in mind. We understand that to add value to your organization, insights need to lead directly to business-driving action. Unfortunately, research can often be slow, expensive and ignored. That’s why we design research that:

innovation strategy & capability

Working with leadership teams to develop and achieve their innovation strategy.  Delivering customized capability programs, creativity workshops, and culture interventions.    



With more than 30 years of combined innovation and strategy experience at leading companies including Procter & Gamble, McKinsey & Company, and What If Innovation, founding partners Shelli Baltman and Fiona Stevenson bring the perfect combination of business-mindedness and creative

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What our clients say

I cannot thank you two enough. You are amazing partners.  I want you to know that we really recognize your 150% effort in each and every project and deliverable that you are involved with. Your quality of work and dedication is really noticed!

Senior Director of Innovation

Shelli and Fiona are fantastic at what they do. I have used various agencies for innovation work. Shelli and Fiona deliver high quality work from the process to output! I would highly recommend them anytime!

Director, Consumer Insights

In a very short time they were able to pull out key insights from our existing research and bring to light previously undiscovered nuggets, and then the gurus got to work.  The ideas were compelling and stretching, but always grounded in the core insights.

VP Marketing

We’ve got great concepts, they’ve tested well, and we’ve got good direction on what to do to get them to market and execute well. I’m not easily pleased, but the process has been a pleasure. We’ve got great buy in from the whole team – even our sales guys – and a pipeline of products that we can launch over the next few years.

President, Canadian Manufacturer