Innovation Director

Ashley Jones

What part of your job brings you the most energy? Why?

The quest to a clear insight and the understanding of products, culture, and behaviour. Finding the true journey of a consumer and helping clients see where they can play in that space gives you the glory feeling of finding your matching sock!

What are the beliefs that drive the way you think/make decisions? 

People have different outlooks, observing and interacting with the world through their personal lens. Respecting peoples unique qualities and understanding that power in their journey, inspires me to go further.  

What are your favourite things to do outside of work?

Spending time in new neighbourhoods and discovering local markets and shops. My favourite way to explore is running with friends, both in cities and on trails.

What would you put on a billboard?

“How vain it is to sit down to write, when you have not stood up to live” – Henry David Thoreau

 

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Experience

  • Corus Entertainment – Brand Management within the Kids and Family portfolio, including Nickelodeon, YTV, and Treehouse

  • The Sound – Qualitative Research and Strategy

  • Checkout 51 –Account Manager

  • University of Toronto MA